Who's behind

Who's behind

Who's behind

About me

Hi, Im Raashi,
Research is where I settle in, and branding is where I thrive. Over time, I’ve learned how to connect ideas with people — finding meaning before form.

My inspiration comes from living, observing and thinking things through. I work best when there’s responsibility, pressure and purpose involved. Right now, I’m focused on building brands that feel intentional, honest and built to last.

About me

Hi, Im Raashi,
Research is where I settle in, and branding is where I thrive. Over time, I’ve learned how to connect ideas with people — finding meaning before form.

My inspiration comes from living, observing and thinking things through. I work best when there’s responsibility, pressure and purpose involved. Right now, I’m focused on building brands that feel intentional, honest and built to last.

Where I’m Headed

Brand Identity

Research-led identity work that distils culture and intent into clear marks and systems people recognise, trust, and remember.

Brand Identity

Research-led identity work that distils culture and intent into clear marks and systems people recognise, trust, and remember.

Art Direction

Guiding visuals from concept to execution, ensuring layouts, motion and imagery speak one language and serve the story.

Communication Design

Designing messages that travel well. Structured content, social systems and narratives built for clarity, consistency, and everyday contexts.

Where I’m Headed

Brand Identity

Research-led identity work that distils culture and intent into clear marks and systems people recognise, trust, and remember.

Art Direction

Guiding visuals from concept to execution, ensuring layouts, motion and imagery speak one language and serve the story.

Communication Design

Designing messages that travel well. Structured content, social systems and narratives built for clarity, consistency, and everyday contexts.

Worked with 50+ clients

500+ posts, captions & campaigns shipped

40+ logos crafted

20+ brands given a personality

30+ KV designed

3000+ hours of brand stalking & brain math

Experience / Clients

Freelancing

2022 - Current

2022 - Current

Concept Communications

2023 - 2024

2023 - 2024

Artha Group

2022 - 2023

2022 - 2023

Naturevibe Botanicals

2022

2022

Studycloud

2022

2022

Worked with 50+ clients

500+ posts, captions & campaigns shipped

40+ logos crafted

20+ brands given a personality

30+ KV designed

3000+ hours of brand stalking & brain math

Experience / Clients

Freelancing

2022 - Current

Concept Communications

2023 - 2024

Artha Group

2022 - 2023

Naturevibe Botanicals

2022

Studycloud

2022

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