Virsaa is a Punjab-based pickle brand that makes authentic achaar using traditional family recipes, prepared by a nani herself. The brand is rooted in familiarity, care, and the kind of food that feels like home.

For the packaging, I wanted to move away from loud shelf maximalism and instead lean into nostalgia. The design draws from the warmth of nani-ke-haath-ka-achaar — using illustration and tactile details to create a pack that feels personal, comforting, and deeply rooted rather than crowded or flashy.